Description
Have you ever seen a butt ugly hanging trade show sign?
You know… the kind of overhead show booth sign which is crinkled, and fraying, and awkwardly looking.
And if you have seen one… what are your first thoughts when you glance at one?
Do you silently mind mutter thoughts of “geze that looks cheap” or “I wonder if they’re even aware of how atrocious that looks” or “if I do choose to do business with them will this much lack of care go into my products or service?”
Well, you’re probably not alone.
Why?
We see these types of atrocities all the time during move-in and set up day. After all were exhibitors too.
And the irony is, we’re usually approached by these types desperate big time exhibitors for help.
Heck, at one event, an exhibitor had already rigged their massive 30′ hanging structure above their booth.
And they knew there was a problem.
Their graphic fabric face(s) were wavy off to one side.
Which means, their imagery was creating a gosh awful buzz kill.
And when they stumbled upon our booth, and noticed we were in the exhibition fabrication game, they pleaded with us for help?
Asking “can you fix this -look, look over there?” while spouting “money’s no object.”
Yet, unfortunately we couldn’t help them. We had to turned em’ down.
Why?
Well, one look showed their hanging structure was fabricated from makeshift welded angle iron?
Which means, their structure couldn’t support the tension required to straighten out the horizontal wavy imagery.
And there was no time to fabricate an entirely new solid aluminum tubing custom structure of that size on 1 days notice…let alone dye sub and finish sew the ginormous pillow zipper bag graphics to stretch over the structure.
So what were we to do?
We gave them a number of someone who may be able to help. And we advised them it’s probably best to not try and stretch the face over a cockeyed cheap structure.
We advised them to drape the graphics from the top of the hanging sign. And at least minimize their wavy looking visual atrocity.
Long story short, after setting up our show booth that day, we went about our business. We attended an opening mixer and then returned to the show floor for opening day.
When we strolled in… and we quickly noticed that the huge cheap hanging sign was no longer there? They had decided against using it. And for good measure.
You see, they knew it looked bad. They knew it would detract from their showing. And all of it.
But in our minds we thought “dang, imagine that, they must have spent close to 2k in freight, and 4k in show labor, and over 1k in drayage” just for that one hanging structure…
And all for not.
Can you image the feeling of flushing 7k down the drain because you bought a cheap structural hanging booth sign? A hanging sign which did more harm than good.
Or worse… can you imagine having a killer show booth set up, yet losing your main ID hanging sign, a beacon of attraction, which was going to promise you the ability to pull in more attendees -into your stunning show booth area.
Could one ask “how much was really lost?”
The point being is who doesn’t want to stand out, look their best, and present an enduring positive image… especially at a yearly, jammed pack, industry show.
Well, now you can.
Imagine if that company would have picked up a top notch 3D tapered hanging sign display from Denver Display?
A hanging sign which was structurally sound. A 3D overhead both sign which presented your imagery so crisp and taunt that you send out the signal that you’re an industry leader who cares about maximizing your presentation.
Even being able to present visuals so fine that you can enjoy having printed graphics of different color human hair stands blowing in the wind dye sublimated on your stretch fabric faces.
And the best part is, you may elect to go with this style of 3D tapered square hanging signs.
A style which exudes professionalism. A style which angles the main imagery, branding, messaging in such a way… that it can’t be missed.
A style which pulls in additional active buyers because they are impressed by your display.
This is what you may have when you order your hanging sign from Denver Display.
A top notch, no bull, present your graphics in such a way as to maximize your overall presence on the floor.
That’s what you may expect.
So go ahead and top off your show booth space with a Denver Display 3D tapered square hanging sign today.
Add one to your cart right now.
We’ll take it from there to make sure you look your best.
Grab one today.
And have a great showing!
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